Dedicated. Data-driven. Digital Marketing.


What do we do about third party cookies?

2024 is the year to sort your tracking out! Since Chrome is killing third-party cookies by Q3 2024; just in time for peak season, cheers Google!
So what do we do about it?! In this video we show the exact steps to take!


Retargeting Isn’t Dead!

Despite what you may be hearing about third-party cookies being dropped by Chrome this year, retargeting is long from dead. In this video we show you why…


How To Connect Search Console to GA4

Did you know that you can get your Google Search Console metrics directly in GA4; in particular your organic search terms?! It only takes two minutes by following these steps…!


How To Exclude Brand From Google PMAX Campaigns

Google’s Performance Max Campaigns have a tendency to cannibalise both organic and paid brand search terms. This can cause you to lose control of costs and even unnecessarily overpay when your brand appears organically.
In this video, we show you how to exclude brand from your PMAX Campaigns!


How To Easily Create Custom Reports In GA4

Most people find GA4 more difficult to use than Universal Analytics, especially when trying to drill down into the data for more specific metrics. Well, with a bit of knowledge on how to make simple custom reports you can quickly turn GA4 into the perfect reporting tool for you!


How To Edit Default Channel Groupings In GA4

We previously reported that you couldn’t edit the default channel groupings in GA4. So if you have custom source names from UTMs, such as “Meta”, this would be grouped as “Unassigned” rather than “Paid Social”.
Well now you can change that… kind of. In this video we’ll show you how to edit default channel groupings in GA4!


Why MailerLite Is The Best Email Platform To Use With WordPress

MailerLite is an email marketing platform that is popular among WordPress users due to its ease of use, affordable pricing, and integrations with other tools. In this video we go through a few more reasons why MailerLite may be considered the best email platform to use with WordPress!


Why You Should Track Post Ad Impression Conversions In Your KPIs

Post-impression tracking is a method of measuring the effectiveness of digital advertising campaigns.
In this video we go through our reasons why post-impression tracking is important to include in your key performance indicators (KPIs).


How To Control Google’s PMAX Ads From Cannibalising Organic Traffic

PMax is wasting budget, AND claiming conversions for traffic which already had high intent to land on site and convert. In this video we give you our 3 options to stop this!


How to increase Revenue as an E-commerce Business During The Cost of Living Crisis

Wallets are being squeezed by inflation, rising energy prices and interest rates. Naturally, we consumers hold back on spending, tighten our belts and seek value in everything! All this equals a tough trading time for most businesses.
In this video we bring you our 5 ways to offer VALUE as an e-com brand WITHOUT dropping prices.


Top 13 Gen Z Slang That Every Marketer Should Know!

Understanding Gen Z slang can be a bit of a minefield, especially if you aren’t a part of this generation. In this video, we give you our top 13 Gen Z slang that every marketer should know!


5 Tips To Create Engaging Content For TikTok Ads

TikTok is a popular social media platform known for its short-form, viral videos. As a result, it’s important to consider the type of content that will be most effective for TikTok ads.
In this video, we talk you through the 5 top tips to create engaging content in your TikTok ads.


How To Set GA4 Compatible UTM Strings In Facebook Ads

Here we will guide you on formatting your UTM parameters correctly before July 2023. Google has made changes to the default channel grouping in G-A4, preventing you from filtering out custom UTM parameters in the ‘Paid Social’ channel. We’ll provide an optimized UTM string for Meta ads, ensuring accurate tracking in G-A4 and addressing issues with Facebook’s dynamic tag for ‘Site Source Name’.


What is Facebook’s Budget Optimisation & Campaign Budget Optimisation?

This final video gives information on what Budget Optimisation & Campaign Budget Optimisation is, within the Facebook Advertising space.


What Is Facebook’s Campaign Budget Optimisation?

Now we will go into further detail of what Campaign Budget Optimisation is, within the Facebook Advertising space.


What Is Facebook’s Budget Optimisation?

This video will give an depth overview of what Budget Optimisation is, within the Facebook Advertising space.


How A Facebook Lookalike Audience Works & How To Create One

In this explainer video, I explain in-depth exactly How A Facebook Lookalike Audience Works & How To Create One. I use visual cards and pointers to help the explanation process in a clear and simple way that everyone can understand!


Google Cloud Next 19 – Everything You Need To Know | Highlights & Key Note

Here’s the long-awaited video of the highlights from Google Cloud’s Next 19 in London on the 21st November 2019.


Black Friday & Cyber Monday Best Practices For Facebook Ads and Content

Here is everything you need to know from Facebook regarding Facebook ads and Content over Black Week, Black Friday and Cyber Monday.
Link to Facebook Holiday Planning Pack.


Black Friday Insights From Last Year… To Help You Win The Game This Year

In this video, I run through some key stats and figures for Black Friday last year to help you with your advertising strategy and plans for Black Friday this year and if it’s not currently in your plan to participate in Black Friday then I hope this video helps to convince you. After all £7 billion is up for grabs… how much of that are you going to take?


How To Build A Facebook Ad Funnel Strategy That Converts With A Small Budget

In this video, I explain exactly how to build a highly converting Facebook Ad Funnel using an evergreen strategy with a small budget or between £200 – £500 a day.

I run through the build of a Prospecting campaign, Retargeting campaign and Upsell campaign, explaining the audiences and adset targeting for each.

This is the perfect ad funnel for a small online eCommerce business which sells products or services.


What Is An Attribution Window & How It Could Lose You £1000’s | Facebook & Google Ads

In this video I explain what an attribution window is, the difference between Facebooks ‘attribution window’ and Googles ‘conversion window’ and how to change it so it works best for you and your advertising.


Facebook Makes CBO Mandatory & It’s A Game Changer

This September, Facebook is rolling out mandatory CBO (Campaign Budget Optimisation). This video answers the questions ‘What is CBO?’, ‘How to use CBO?’ and ‘How mandatory CBO will affect you?’


Facebook Value-Based Lookalike Audience VS Standard Lookalike Audience + How To Create Them

In this short explainer video, I demonstrate exactly how a Value-Based Lookalike Audience works and How You Create Value-Based Lookalike Audiences in Facebook’s Ads Manager.

If you’re not using Value-Based Lookalike Audiences already then you need to watch until the end of this video to see why you need to – right now!


Facebook Knows What YOU Want To Buy… Before You Do! Here’s how…

In this short video, I explain exactly what a Facebook Lookalike Audience Is & How It Works to understand what you want to buy before you even know yourself. I also explain how you can take a Custom Facebook Audience to seed a Lookalike Audience all within Facebooks Business Manager ad platform.


What Is WhatsApp For Business & How Is It Different From Personal WhatsApp

In this video, I quickly run through the 7 core differences between the free WhatsApp for Business app and personal WhatsApp on Android with WhatsApp for business coming to iPhones soon. I also explain exactly what WhatsApp for Business is and how it works and how you can download & install it on Android and iPhone.