Dedicated. Data-driven. Digital Marketing.
Purpose Of This Post – A Marketers Task List This post suggests a ‘Marketers Task List’ of things you can do to continue marketing your brand at a time when the business is either non-operational or unable to deliver its product or service. This can be used by marketers, business owners or anyone who is…
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During these difficult times, it’s become clear that some businesses are thriving (particularly those in the loo roll market) and others are having to temporarily close or reduce operations. Those who are closing or scaling down are rightfully looking at ways to reduce expenses to relieve strain on their almost stagnant cashflow. Well, here’s another…
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Where Are We Now? Of course, you already know. We are tightly in the grasp of a global pandemic which is on an unprecedented scale. It’s real. It’s scary. And it’s having an impact on all of us. I’ve tried to stop looking at the numbers now, but I think it’s fair to say that…
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So lets first explain what Campaign Budget Optimisation, CBO for short, actually is but to do so we first need to talk about budget optimisation in general. For those who don’t know, budget optimisation is the practice of moving budget from poor performing ad sets to higher performing ad sets so you are always maximising…
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If you’re selling something online then Facebook’s and Google’s Ad platforms are great tools to generate revenue at scale from targeted, personalised ads. In doing so, each platform tracks online sales with a piece of code which you install on your website. That piece of code can track a user seeing an ad, on Facebook,…
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Everyone by now knows that Black Friday is a crazy day of the year and most of us are familiar with the videos of people pushing each other out of the way just to get a good deal on the latest 4K TV. However, realistically that doesn’t happen any more as over the past few…
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So as expected the event was very much a Google styled event with all of the fixtures and fittings looking like Google had just bought everything that was green, blue, red and yellow from IKEA’s catalogue but it was really well put together and it was really interesting to walk around, there was never a…
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Facebook’s advertising platform is arguably the most powerful and targeted advertising platform out there. Its vast database of billions of data points on all of us, even those who don’t use Facebook, can be utilised to create extremely targeted ad campaigns. Of course, this has received a fair amount of scrutiny in the media…
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Lookalike audiences are one of Facebook’s most powerful audience targeting tools, which go far beyond the simple method of finding a niche audience and targeting it. Lookalike audiences manage to find the niche in people rather than the people in the niche. A little while ago, Facebook rolled out a different kind of Lookalike…
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Facebook’s advertising platform is arguably the most powerful and targeted advertising platform out there. Its vast database of billions of data points on all of us, even those who don’t use Facebook, can be utilised to create extremely targeted ad campaigns. Of course, this has received a fair amount of scrutiny in the media recently…
Read more
