Facebook Ads
AGE: 25+ / TARGETING: ADVANCED / CPM: MODERATE
Where it all started. Facebook defined the rules of paid social in 2004 when Mark Zuckerberg launched the platform’s first auction-based ad product ‘Flyers Pro’. From there the Facebook ad platform has become one of the largest and most successful advertising solutions in the world. In part due to its sophisticated, low-cost detailed targeting techniques and its super powerful algorithm.
With 43 million monthly active users in the UK alone, advertising on Facebook is still a must for any growing business. Luckily we can help! From full funnel strategy planning, account management and detailed analytics our paid social experts have it covered!
Instagram Ads
AGE: 18+ / TARGETING: ADVANCED / CPM: MODERATE
Built on the same powerful platform as Facebook ads, Instagram offers an extension into a wider demographic who are highly engaged and great ecommerce shoppers. When utilising reel and story ads instagram is the perfect way to get your brand seen with highly engaging portrait video to it’s 30 million monthly active users!
Don’t have the time to create portrait video ads? Not a problem, leave it to us to create content for you, publish it to instagram ads, optimise it, tweak it and re-publish. Consistently getting the best results from your creative!
TikTok Ads
AGE: 18+ / TARGETING: BASIC / CPM: LOW
From a lip syncing app to breakthrough during a pandemic, it’s not understatement to say that TikTok took the world by storm. As the fastest growing social platform ever, there was soon a demand for a self-serve ad targeting platform. TikTok delivered that demand in 2020 allowing advertisers to use an auction-based ad platform to publish their short, witty and engaging video ads.
Although TikTok’s targeting options don’t yet compete with that of Facebook, its 9 million monthly active UK users are a huge audience to take advantage of, particularly if your brand’s demographic is teenagers to young adults. If you haven’t tried advertising on TikTok yet then now is the time to, don’t leave it too late! Let us help you take advantage of its low CPM’s before the platform becomes more competitive.
Snapchat Ads
AGE: 18+ / TARGETING: MODERATE / CPM: LOW
Popular amongst Gen-Zers, Snapchat is a huge player which is often overlooked. The quirky, creative and regularly updated platform is the most dopamine endorsing social app of them all! Since Snapchat is designed for interactions between an inner friendship circle it’s often viewed as more personal and trusted making it the perfect place to publish unscripted, true-to-life targeted ads that resonate with the audience.
With low CPMs and a monthly active user base of 20 million in the UK this is an opportunity not to be missed! Snapchat has been in the ad game for 6 years now so their targeting options are powerful too, combine that with compelling creative and you’re onto a winner!
LinkedIn Ads
AGE: 20+ / TARGETING: BASIC / CPM: HIGH
The home of business networking. With 30 million monthly active users in the UK LinkedIn is without doubt the best place to target business leaders and decision makers particularly if your offering is B2B.
Targeting is mostly based around job titles and industries so can often be limited but sometimes the perfect B2B audience will only exist on LinkedIn. CPMs and overall costs are on the higher side so it’s best to only consider LinkedIn if your LTV is high. We can help you navigate these quirks of LinkedIn ads so that you get the best possible outcome.
Pinterest Ads
AGE: 20+ / TARGETING: MODERATE / CPM: MODERATE
The dark horse of the paid social platforms Pinterest has it all. Strong targeting, various ad options and reasonable CPMs. Pinterest is the next go to platform to test if your other channels are saturated.
Typically used for home renovation and life planning, with 16 million active UK users, Pinterest is a no-brainer for homeware, lifestyle and wedding brands which reap extensive rewards on the platform. If your brand fits into one of these industries then contact us today… you have customers on Pinterest waiting!
Reddit Ads
AGE: 18+ / TARGETING: MODERATE / CPM: MODERATE
Founded as a bulletin board-based system way back in 2005 Reddit is one of the old timers. It’s full of rich, vibrant and dedicated communities for every niche you could ever think of! This makes targeting ads on the platform easy and since the platform is often overlooked, CPM’s are reasonable.
This makes for a great ad opportunity for all brands but in particular niche brands that have struggled on other platforms can find success on reddit. With more than 1 million monthly active users and over 100,000 active communities reddit is one of the smaller platforms for the UK but certainly enough to make an impact!
Twitter Ads
AGE: 20+ / TARGETING: BASIC / CPM: MODERATE
The place for news and what’s happening. Twitter is the most alive social platform of them all with trending stories breaking every minute. Since Twitter lends itself to short detailed posts or threads it can be the perfect platform for brand awareness and key messaging.
With 19 million monthly active UK users Twitter is certainly a big player but it has its quirks, from basic targeting and unusual ad formats such as Twitter Amplify. We can navigate these for you, returning your brands KIPs on target.
YouTube Ads
AGE: 18+ / TARGETING: MODERATE / CPM: VERY HIGH
Youtube is the TV of the paid social world. With 50 million monthly active UK users YouTube is the largest paid social platform by far. This makes it perfect for mass brand awareness campaigns, the same you’d see on TV or at the cinema. Its audience is engaged and tuned in with eyeballs firmly focused on the ads.
Naturally, such a large platform with so much competition for impression share, YouTube is one of the most expensive ad platforms that we run. With that said, there are ways to keep costs low. Let us take care of it for you so you can sit back, relax and know that your campaigns are in good hands.
