AGE: 18+ / TARGETING: ADVANCED / CPM: MODERATE
Built on the same powerful platform as Facebook ads, Instagram offers an extension into a wider demographic who are highly engaged and great ecommerce shoppers. When utilising reel and story ads instagram is the perfect way to get your brand seen with highly engaging portrait video to it’s 30 million monthly active users!
Don’t have the time to create portrait video ads? Not a problem, leave it to us to create content for you, publish it to instagram ads, optimise it, tweak it and re-publish. Consistently getting the best results from your creative!
AGE: 18+ / TARGETING: MODERATE / CPM: LOW
Popular amongst Gen-Zers, Snapchat is a huge player which is often overlooked. The quirky, creative and regularly updated platform is the most dopamine endorsing social app of them all! Since Snapchat is designed for interactions between an inner friendship circle it’s often viewed as more personal and trusted making it the perfect place to publish unscripted, true-to-life targeted ads that resonate with the audience.
With low CPMs and a monthly active user base of 20 million in the UK this is an opportunity not to be missed! Snapchat has been in the ad game for 6 years now so their targeting options are powerful too, combine that with compelling creative and you’re onto a winner!
AGE: 20+ / TARGETING: MODERATE / CPM: MODERATE
The dark horse of the paid social platforms Pinterest has it all. Strong targeting, various ad options and reasonable CPMs. Pinterest is the next go to platform to test if your other channels are saturated.
Typically used for home renovation and life planning, with 16 million active UK users, Pinterest is a no-brainer for homeware, lifestyle and wedding brands which reap extensive rewards on the platform. If your brand fits into one of these industries then contact us today… you have customers on Pinterest waiting!
AGE: 20+ / TARGETING: BASIC / CPM: MODERATE
The place for news and what’s happening. Twitter is the most alive social platform of them all with trending stories breaking every minute. Since Twitter lends itself to short detailed posts or threads it can be the perfect platform for brand awareness and key messaging.
With 19 million monthly active UK users Twitter is certainly a big player but it has its quirks, from basic targeting and unusual ad formats such as Twitter Amplify. We can navigate these for you, returning your brands KIPs on target.