AGE: 16+ / TARGETING: ADVANCED / CPM: HIGH
The OG, the original, the grandfather of digital advertising. At over 21 years old Google Search ads are where it all began and they are still very much relevant today! With 92% of online searches across the globe running through Google Search it’s undisputedly the most prominent online platform to be found on.
So… you need to be found right? These days with over 1.2 billion websites it’s not easy relying solely on organic search results, you have to bump your brand up in an ever changing competition for the top spot. This is where we can use Google search ads to make sure you’re in those top results more often, taking more of the market share for your brand.
AGE: 16+ / TARGETING: MODERATE / CPM: LOW
Similar to Google, Bing offers search and shopping ads. However Bing is often overlooked or forgotten about but since it’s the second most used search engine in the UK and US it’s still significant. This creates a great opportunity for low CPMs and CPCs whilst still reaching your targeting audience who have intent.
We can navigate this overlooked platform by replicating your Google campaigns on bing and keeping them constantly in sync with each other. This is a great way to reduce your overall costs against Google and other channels.