Email Marketing

Dedicated. Data-driven. Digital Marketing.

Why Choose Email Marketing? 

Email marketing serves as a powerful marketing avenue, leveraging email communication to showcase your business’s offerings, interact with customers, retarget past buyers and so much more. Integrating emails into your marketing efforts enables you to inform customers about your latest products or deals. It can play a role in your marketing strategy by aiding in lead generation, increasing brand recognition, fostering relationships, and maintaining customer engagement through diverse email marketing campaigns.

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Isn’t Email Marketing a Thing of The Past?

In 1971, Ray Tomlinson, a computer engineer, sent the very first email. Although the content consisted solely of alphanumeric characters, this marked the dawn of a transformative era in communication. 

Since the early days of email, it has become a hugely popular marketing tool for businesses partly because it forces the user to take some kind of action; an email will sit in the inbox until it’s read, deleted, or archived, and contrary to the myth, email marketing is far from dead.

The average person receives 121 emails per day, so making sure your email STANDS OUT is essential, and when done correctly, can aid your business and help you thrive online. 

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What Email Types Are There? 

There are many ways in which you can interact with your audience via email. Newsletter emails are always a popular choice for weekly or monthly updates.  You can use them to highlight new products and services, as well as to share articles, blogs, and customer reviews.

Lead Generation Emails target a specific audience through a series of emails in the hope of eventually converting them into customers by building interest. 

You can also use emails to send promotions, and invites, encourage reviews, for surveys, seasonal marketing and sooo much more! 

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How Do I Build My Audience?

There are a few ways you can build up your audience Building an audience for email marketing can involve strategic steps to cultivate a responsive subscriber base.
You can offer compelling incentives such as exclusive discounts or valuable content to entice sign-ups. Utilise multiple channels to promote your email list, including social media, website pop-ups, and blog posts. Ensure seamless integration by making the sign-up process simple and accessible across devices. Personalise emails to resonate with your audience’s interests and preferences, fostering a sense of connection and relevance. Regularly provide valuable and engaging content to maintain subscriber interest and loyalty. BUt that;s just the first step! 

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Ready to Start?

Email marketing is one of the most cost-effective ways to promote your business, whether your goal is to build your brand or sell more products. Whatever you need – we’re here every step of the way! 

Grow your business via email marketing with the right knowledge and strategies to improve your emails, capture the attention of audiences, and turn leads into loyal customers.

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