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Category: Social Media

Dedicated. Data-driven. Digital Marketing.

Facebook Ads Expensive? Try TikTok Ads…

Facebook ads getting expensive? Have you tried TikTok ads! With 9 million monthly active UK users TikTok has a HUGE, highly engaged audience that you need to be taking advantage of! The best bit… TikTok’s CPMs (Cost per 1,000 impressions) are up to 77% lower than Facebook’s from our tests. Meaning, you can reach more…
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Facebook is Removing Detailed Targeting

Facebook is removing detailed targeting options on the 17th March! What should you do? Although this mostly affects sensitive audiences which are rarely used anyway, a few large non-sensitive audiences are also being removed. So what can you do to combat this? See the steps below:   Step 1: Switch to a similar audience Facebook…
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Increase Reach with Facebook Ads – Databox Article

Ditly was recently featured in a Databox article for “10 Ways For Increasing Facebook Ad Impressions and Reach“, this is our recommendation… “To increase reach with Facebook ads, create a separate and independent ‘rate-limited reach campaign’. This is where you build a reach campaign, with a small budget and you limit the impressions per person…
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A Marketers Task List When It’s Not “Business As Usual”

Purpose Of This Post – A Marketers Task List This post suggests a ‘Marketers Task List’ of things you can do to continue marketing your brand at a time when the business is either non-operational or unable to deliver its product or service. This can be used by marketers, business owners or anyone who is…
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Facebook Knows What YOU Want To Buy… Before You Do! Here’s how…

Facebook’s advertising platform is arguably the most powerful and targeted advertising platform out there. Its vast database of billions of data points on all of us, even those who don’t use Facebook, can be utilised to create extremely targeted ad campaigns. Of course, this has received a fair amount of scrutiny in the media recently…
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Soon We Will All Be Served By Bots... And It's Our Own Fault

Soon We Will All Be Served By Bots… And It’s Our Own Fault

Put simply. Our demands are too high. From working with businesses across a wide range of sectors over the years I’ve seen consumer demands and expectations soar to extreme levels. We expect professional services to be complete in days, deliveries in hours, email responses in minutes and live chat messages in seconds. But can we…
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Major Google Cloud Outage: Takes Down Snapchat, YouTube, Uber & More

As of 22:57 BST Google’s Cloud Compute service has been having issues for over 2 hours 30 minutes. This is a significant outage since large online services such as Snapchat, Uber, Vimeo, Shopify, Google Drive, Gmail, Discord and CrunchyRoll operate on Google’s Cloud Compute services rather than their own. So forth, these companies and their…
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Facebook Messenger, Instagram, WhatsApp

Why The Facebook, Instagram & WhatsApp Message Merger Is A Good Thing

A few days ago it was released that Mark Zuckerberg has intentions to merge Facebook Messenger, Instagram Messenger and WhatsApp. The current headlines have led people to believe that Facebook wants to merge all three apps into one monopolising social media app, however, this is not the case. Facebook simply wants to create one standard…
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