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TikTok is a popular social media platform known for its short-form, viral videos. As a result, it’s important to consider the type of content that will be most effective for TikTok ads. Here are a few key points to consider when creating content for TikTok ads: Keep it short and sweet: TikTok is all about…
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Using UTM parameters on your landing page URLs across your social ads is critical if you want to compare the performance of your campaigns in other platforms such as GA4, TripleWhale and CRM systems. However, there is some confusion when it comes to using UTMs as GA4 groups traffic by channels and knowing which UTM…
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Facebook ads getting expensive? Have you tried TikTok ads! With 9 million monthly active UK users TikTok has a HUGE, highly engaged audience that you need to be taking advantage of! The best bit… TikTok’s CPMs (Cost per 1,000 impressions) are up to 77% lower than Facebook’s from our tests. Meaning, you can reach more…
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