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Category: Facebook Ads

Dedicated. Data-driven. Digital Marketing.

Meta’s Festive Season Guide Has Landed!

🎁🎄 In this years edition, Meta describes the four festive phases (try saying that fast) and how to optimise your ad spend across them for maximum results! 📈 Considering this year may just be one of the strangest Q4s we’ve seen with disturbingly high energy prices and inflation set to raise even further, this festive…
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Why You Shouldn’t Depend On Just Facebook Advertising.

Facebook ads are great… but there’s one major problem with them! It’s Facebook! Due to its size, Facebook/Instagram (Meta) is the first target for inappropriate content publishing, scammers and privacy violators (Cough… Cambridge Analytica 😬). Because of this, Meta has some of the strictest and most powerful online censorship algorithms; and rightfully so! ✅ But…
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Facebook is Removing Detailed Targeting

Facebook is removing detailed targeting options on the 17th March! What should you do? Although this mostly affects sensitive audiences which are rarely used anyway, a few large non-sensitive audiences are also being removed. So what can you do to combat this? See the steps below:   Step 1: Switch to a similar audience Facebook…
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Increase Reach with Facebook Ads – Databox Article

Ditly was recently featured in a Databox article for “10 Ways For Increasing Facebook Ad Impressions and Reach“, this is our recommendation… “To increase reach with Facebook ads, create a separate and independent ‘rate-limited reach campaign’. This is where you build a reach campaign, with a small budget and you limit the impressions per person…
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A Marketers Task List When It’s Not “Business As Usual”

Purpose Of This Post – A Marketers Task List This post suggests a ‘Marketers Task List’ of things you can do to continue marketing your brand at a time when the business is either non-operational or unable to deliver its product or service. This can be used by marketers, business owners or anyone who is…
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How The Coronavirus Has Changed Facebook Ads

Where Are We Now? Of course, you already know. We are tightly in the grasp of a global pandemic which is on an unprecedented scale. It’s real. It’s scary. And it’s having an impact on all of us. I’ve tried to stop looking at the numbers now, but I think it’s fair to say that…
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Facebook Makes CBO Mandatory & It’s A Game Changer

So lets first explain what Campaign Budget Optimisation, CBO for short, actually is but to do so we first need to talk about budget optimisation in general. For those who don’t know, budget optimisation is the practice of moving budget from poor performing ad sets to higher performing ad sets so you are always maximising…
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What Is An Attribution Window – And How You Could Be Missing Out On £1000’s

If you’re selling something online then Facebook’s and Google’s Ad platforms are great tools to generate revenue at scale from targeted, personalised ads. In doing so, each platform tracks online sales with a piece of code which you install on your website. That piece of code can track a user seeing an ad, on Facebook,…
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How Facebook Lookalike Audiences Work

Facebook’s advertising platform is arguably the most powerful and targeted advertising platform out there. Its vast database of billions of data points on all of us, even those who don’t use Facebook, can be utilised to create extremely targeted ad campaigns.   Of course, this has received a fair amount of scrutiny in the media…
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Facebook Value-Based Lookalike Audience VS Standard Lookalike Audience + How To Create Them | Ditly

Lookalike audiences are one of Facebook’s most powerful audience targeting tools, which go far beyond the simple method of finding a niche audience and targeting it. Lookalike audiences manage to find the niche in people rather than the people in the niche.   A little while ago, Facebook rolled out a different kind of Lookalike…
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