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Category: Paid Social

Dedicated. Data-driven. Digital Marketing.

Meta’s Festive Season Guide Has Landed!

🎁🎄 In this years edition, Meta describes the four festive phases (try saying that fast) and how to optimise your ad spend across them for maximum results! 📈 Considering this year may just be one of the strangest Q4s we’ve seen with disturbingly high energy prices and inflation set to raise even further, this festive…
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It’s Official, Google’s Performance Max Campaigns Cannibalise Organic Brand

By up to 40% based on our tests!!! 👀 PMax is wasting budget, AND claiming conversions for traffic which already had high intent to land on site and convert. ❌ So how do you stop this? You’ve got 3 options! ✅ 1⃣ Request negatives via Google support 🧑‍💻 There’s no option to add negative keywords…
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Why You Shouldn’t Depend On Just Facebook Advertising.

Facebook ads are great… but there’s one major problem with them! It’s Facebook! Due to its size, Facebook/Instagram (Meta) is the first target for inappropriate content publishing, scammers and privacy violators (Cough… Cambridge Analytica 😬). Because of this, Meta has some of the strictest and most powerful online censorship algorithms; and rightfully so! ✅ But…
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Facebook Ads Expensive? Try TikTok Ads…

Facebook ads getting expensive? Have you tried TikTok ads! With 9 million monthly active UK users TikTok has a HUGE, highly engaged audience that you need to be taking advantage of! The best bit… TikTok’s CPMs (Cost per 1,000 impressions) are up to 77% lower than Facebook’s from our tests. Meaning, you can reach more…
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Facebook is Removing Detailed Targeting

Facebook is removing detailed targeting options on the 17th March! What should you do? Although this mostly affects sensitive audiences which are rarely used anyway, a few large non-sensitive audiences are also being removed. So what can you do to combat this? See the steps below:   Step 1: Switch to a similar audience Facebook…
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Increase Reach with Facebook Ads – Databox Article

Ditly was recently featured in a Databox article for “10 Ways For Increasing Facebook Ad Impressions and Reach“, this is our recommendation… “To increase reach with Facebook ads, create a separate and independent ‘rate-limited reach campaign’. This is where you build a reach campaign, with a small budget and you limit the impressions per person…
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A Marketers Task List When It’s Not “Business As Usual”

Purpose Of This Post – A Marketers Task List This post suggests a ‘Marketers Task List’ of things you can do to continue marketing your brand at a time when the business is either non-operational or unable to deliver its product or service. This can be used by marketers, business owners or anyone who is…
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How The Coronavirus Has Changed Facebook Ads

Where Are We Now? Of course, you already know. We are tightly in the grasp of a global pandemic which is on an unprecedented scale. It’s real. It’s scary. And it’s having an impact on all of us. I’ve tried to stop looking at the numbers now, but I think it’s fair to say that…
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Facebook Makes CBO Mandatory & It’s A Game Changer

So lets first explain what Campaign Budget Optimisation, CBO for short, actually is but to do so we first need to talk about budget optimisation in general. For those who don’t know, budget optimisation is the practice of moving budget from poor performing ad sets to higher performing ad sets so you are always maximising…
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What Is An Attribution Window – And How You Could Be Missing Out On £1000’s

If you’re selling something online then Facebook’s and Google’s Ad platforms are great tools to generate revenue at scale from targeted, personalised ads. In doing so, each platform tracks online sales with a piece of code which you install on your website. That piece of code can track a user seeing an ad, on Facebook,…
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