Category: Paid Social

Dedicated. Data-driven. Digital Marketing.

5 Tips To Create Engaging Content For TikTok Ads

TikTok is a popular social media platform known for its short-form, viral videos. As a result, it’s important to consider the type of content that will be most effective for TikTok ads. Here are a few key points to consider when creating content for TikTok ads: Keep it short and sweet: TikTok is all about…
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Why you’ll never track the effects of your marketing with 100% accuracy…

You’ll never track the effects of your marketing with 100% accuracy ❌ There I said it. Pretty bold for a marketing agency owner to say but it’s true, let me explain… All you can do is calculate the best guess from the tools that you have at your disposal. Whether that be platform metrics +…
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How Triple Whale Can Fill Your Facebook Data Gap Caused By iOS14

Are you having difficulty tracking data in your Facebook ads since the release of iOS14? You’re not alone. The release of iOS14 has brought significant changes to how data is tracked and shared on the platform, and many businesses are struggling to adapt. One solution is to use a platform like Triple Wale. Triple Wale…
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Paid Social URL UTM Templates For GA4 Compatibility

Using UTM parameters on your landing page URLs across your social ads is critical if you want to compare the performance of your campaigns in other platforms such as GA4, TripleWhale and CRM systems. However, there is some confusion when it comes to using UTMs as GA4 groups traffic by channels and knowing which UTM…
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Why You Should Track Post Impression Conversions In Your KPIs

Post-impression tracking is a method of measuring the effectiveness of digital advertising campaigns. It involves tracking the actions that users take after being exposed to an ad, even if they don’t click on the ad. This can be especially important for businesses that are looking to measure the full impact of their advertising efforts and…
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Why Snapchat Ads Should Be Part Of Your Marketing Strategy

Are you considering adding Snapchat to your marketing mix but not sure if it’s worth the investment? Here are a few reasons why Snapchat ads may be a valuable addition to your marketing strategy: Β 1. Snapchat has a large, engaged user base: As of 2021, Snapchat had over 280 million daily active users, with a…
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Meta’s Festive Season Guide Has Landed!

πŸŽπŸŽ„ In this years edition, Meta describes the four festive phases (try saying that fast) and how to optimise your ad spend across them for maximum results! πŸ“ˆ Considering this year may just be one of the strangest Q4s we’ve seen with disturbingly high energy prices and inflation set to raise even further, this festive…
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It’s Official, Google’s Performance Max Campaigns Cannibalise Organic Brand

By up to 40% based on our tests!!! πŸ‘€ PMax is wasting budget, AND claiming conversions for traffic which already had high intent to land on site and convert. ❌ So how do you stop this? You’ve got 3 options! βœ… 1⃣ Request negatives via Google support πŸ§‘β€πŸ’» There’s no option to add negative keywords…
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Why You Shouldn’t Depend On Just Facebook Advertising.

Facebook ads are great… but there’s one major problem with them! It’s Facebook! Due to its size, Facebook/Instagram (Meta) is the first target for inappropriate content publishing, scammers and privacy violators (Cough… Cambridge Analytica 😬). Because of this, Meta has some of the strictest and most powerful online censorship algorithms; and rightfully so! βœ… But…
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Facebook Ads Expensive? Try TikTok Ads…

Facebook ads getting expensive? Have you tried TikTok ads! With 9 million monthly active UK users TikTok has a HUGE, highly engaged audience that you need to be taking advantage of! The best bit… TikTok’s CPMs (Cost per 1,000 impressions) are up to 77% lower than Facebook’s from our tests. Meaning, you can reach more…
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