Category: News

Dedicated. Data-driven. Digital Marketing.

How The Coronavirus Has Changed Facebook Ads

Where Are We Now? Of course, you already know. We are tightly in the grasp of a global pandemic which is on an unprecedented scale. It’s real. It’s scary. And it’s having an impact on all of us. I’ve tried to stop looking at the numbers now, but I think it’s fair to say that…
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25 Free Video Calling Apps

As we are all aware, we are living in a very challenging time due to the COVID-19 Virus outbreak. Colleagues, families and friends are isolating themselves from others on Government advice in an effort to contain the spread of the Coronavirus. However this isolation creates new challenges, how do colleagues communicate so they can carry…
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COVID-19 Update

What We’re Facing As I’m sure you’re already aware, we’re living in difficult times. Times that we have never witnessed before. We and our businesses all face significant challenges during this global COVID-19 pandemic. However, I have no doubt that we will come out of this, stronger, more united and better prepared than ever before.…
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Facebook Makes CBO Mandatory & It’s A Game Changer

So lets first explain what Campaign Budget Optimisation, CBO for short, actually is but to do so we first need to talk about budget optimisation in general. For those who don’t know, budget optimisation is the practice of moving budget from poor performing ad sets to higher performing ad sets so you are always maximising…
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Black Friday Insights From Last Year… To Help You Win The Game This Year

Everyone by now knows that Black Friday is a crazy day of the year and most of us are familiar with the videos of people pushing each other out of the way just to get a good deal on the latest 4K TV. However, realistically that doesn’t happen any more as over the past few…
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Google Cloud Next 19 – Everything You Need To Know | Highlights & Key Note

So as expected the event was very much a Google styled event with all of the fixtures and fittings looking like Google had just bought everything that was green, blue, red and yellow from IKEA’s catalogue but it was really well put together and it was really interesting to walk around, there was never a…
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Facebook Knows What YOU Want To Buy… Before You Do! Here’s how…

Facebook’s advertising platform is arguably the most powerful and targeted advertising platform out there. Its vast database of billions of data points on all of us, even those who don’t use Facebook, can be utilised to create extremely targeted ad campaigns. Of course, this has received a fair amount of scrutiny in the media recently…
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VANKYO MatrixPad Z4 10.1

Cheapest Tablet On Amazon! VANKYO MatrixPad Z4 10.1 Review, Camera Test & Specs

So this is an honest business review of the VANKYO MatrixPad Z4, which is currently one of the cheapest 10-inch tablets on Amazon in the UK. It comes in a fairly well-presented box and packaging. Straight out of the box you have the tablet, of course, then underneath you have a support card, quick set…
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5 Things The £1,049 iPhone 11 Pro Can’t Do But A £225 Android Can

6 years ago I said that in around 5 years laptops and desktop computers will be a niche market due to smartphones advancing in capability at a phenomenal rate. I said that we will get to a point where we will just purchase a phone, dock it to a screen and keyboard and that will…
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Google Calendar Is Down

Google Calendar currently appears to be down, serving a ‘500. That’s an error’ or ‘Error 404’ pages to users. It appears the issue is widespread with the UK, US, Europe, Asia confirmed affected. This is likely to be a global issue. There appears to be no comment from Google yet and no update on their…
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