Category: News

Dedicated. Data-driven. Digital Marketing.

Why Retargeting isn’t dead…

Retargeting Isn’t Dead! Despite what you may be hearing about third-party cookies being dropped by Chrome this year, retargeting is long from dead. Here’s why… You can still retarget GA4 audiences in Google ads since GA4 is first-party data, so make sure you have your audiences built and shared with Google Ads You can still…
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Using ChatGPT-4 To Create A GA4 UTM Builder

GPT-4, or Generative Pre-trained Transformer 4, is an advanced artificial intelligence language model developed by OpenAI. As the successor to GPT-3, GPT-4 builds upon its predecessor’s capabilities by leveraging an even larger dataset and more powerful neural network architecture. This enables GPT-4 to generate highly coherent and contextually relevant text, engage in natural language processing…
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Why you’ll never track the effects of your marketing with 100% accuracy…

You’ll never track the effects of your marketing with 100% accuracy ❌ There I said it. Pretty bold for a marketing agency owner to say but it’s true, let me explain… All you can do is calculate the best guess from the tools that you have at your disposal. Whether that be platform metrics +…
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How to offer VALUE during the cost of living crisis WITHOUT lowering your prices…

👛 Wallets are being squeezed by inflation, rising energy prices and interest rates. Naturally, we consumers hold back on spending, tighten our belts and seek value in everything! All this equals a tough trading time for most businesses. ❌ As a business, the first thought is often to lower prices. However this can have a…
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Google To Phase Out Expanded Text Ads

Expanded text ads will no longer be available for Google search ads from the 30th June. What does this mean and what do you need to do? Google is phasing out Expanded text ads to force advertisers to transition to Responsive text ads. Responsive text ads are ads with multiple headline and description combinations which…
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2022… A Difficult Year For Ecom Marketers

2022 is going to be a difficult year. Raising energy/fuel prices, inflation and interest rates are going to squeeze the disposable income of many. This is likely going to have a knock on effect to all businesses. It’s best to realise this, prepare and not panic (I know… easier said than done!). Advertising your product/services…
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Facebook is Removing Detailed Targeting

Facebook is removing detailed targeting options on the 17th March! What should you do? Although this mostly affects sensitive audiences which are rarely used anyway, a few large non-sensitive audiences are also being removed. So what can you do to combat this? See the steps below:   Step 1: Switch to a similar audience Facebook…
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Increase Reach with Facebook Ads – Databox Article

Ditly was recently featured in a Databox article for “10 Ways For Increasing Facebook Ad Impressions and Reach“, this is our recommendation… “To increase reach with Facebook ads, create a separate and independent ‘rate-limited reach campaign’. This is where you build a reach campaign, with a small budget and you limit the impressions per person…
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Google Shopping Is Now Free & How To Get Access

Yesterday, Google made an astonishing move by announcing that eCommerce companies will be able to list their products for free on Google Shopping. In a blog post published by Bill Ready, Google’s President of Commerce, he announced that in light of the current global pandemic Google will be “advancing our plans to make it free…
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8 Ways To Reduce Costs As A Marketer

During these difficult times, it’s become clear that some businesses are thriving (particularly those in the loo roll market) and others are having to temporarily close or reduce operations. Those who are closing or scaling down are rightfully looking at ways to reduce expenses to relieve strain on their almost stagnant cashflow. Well, here’s another…
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