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Category: News

Dedicated. Data-driven. Digital Marketing.

How to offer VALUE during the cost of living crisis WITHOUT lowering your prices…

👛 Wallets are being squeezed by inflation, rising energy prices and interest rates. Naturally, we consumers hold back on spending, tighten our belts and seek value in everything! All this equals a tough trading time for most businesses. ❌ As a business, the first thought is often to lower prices. However this can have a…
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Google To Phase Out Expanded Text Ads

Expanded text ads will no longer be available for Google search ads from the 30th June. What does this mean and what do you need to do? Google is phasing out Expanded text ads to force advertisers to transition to Responsive text ads. Responsive text ads are ads with multiple headline and description combinations which…
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2022… A Difficult Year For Ecom Marketers

2022 is going to be a difficult year. Raising energy/fuel prices, inflation and interest rates are going to squeeze the disposable income of many. This is likely going to have a knock on effect to all businesses. It’s best to realise this, prepare and not panic (I know… easier said than done!). Advertising your product/services…
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Facebook is Removing Detailed Targeting

Facebook is removing detailed targeting options on the 17th March! What should you do? Although this mostly affects sensitive audiences which are rarely used anyway, a few large non-sensitive audiences are also being removed. So what can you do to combat this? See the steps below:   Step 1: Switch to a similar audience Facebook…
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Increase Reach with Facebook Ads – Databox Article

Ditly was recently featured in a Databox article for “10 Ways For Increasing Facebook Ad Impressions and Reach“, this is our recommendation… “To increase reach with Facebook ads, create a separate and independent ‘rate-limited reach campaign’. This is where you build a reach campaign, with a small budget and you limit the impressions per person…
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Google Shopping Is Now Free & How To Get Access

Yesterday, Google made an astonishing move by announcing that eCommerce companies will be able to list their products for free on Google Shopping. In a blog post published by Bill Ready, Google’s President of Commerce, he announced that in light of the current global pandemic Google will be “advancing our plans to make it free…
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8 Ways To Reduce Costs As A Marketer

During these difficult times, it’s become clear that some businesses are thriving (particularly those in the loo roll market) and others are having to temporarily close or reduce operations. Those who are closing or scaling down are rightfully looking at ways to reduce expenses to relieve strain on their almost stagnant cashflow. Well, here’s another…
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How The Coronavirus Has Changed Facebook Ads

Where Are We Now? Of course, you already know. We are tightly in the grasp of a global pandemic which is on an unprecedented scale. It’s real. It’s scary. And it’s having an impact on all of us. I’ve tried to stop looking at the numbers now, but I think it’s fair to say that…
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25 Free Video Calling Apps

As we are all aware, we are living in a very challenging time due to the COVID-19 Virus outbreak. Colleagues, families and friends are isolating themselves from others on Government advice in an effort to contain the spread of the Coronavirus. However this isolation creates new challenges, how do colleagues communicate so they can carry…
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COVID-19 Update

What We’re Facing As I’m sure you’re already aware, we’re living in difficult times. Times that we have never witnessed before. We and our businesses all face significant challenges during this global COVID-19 pandemic. However, I have no doubt that we will come out of this, stronger, more united and better prepared than ever before.…
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