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Lookalike audiences are one of Facebook’s most powerful audience targeting tools, which go far beyond the simple method of finding a niche audience and targeting it. Lookalike audiences manage to find the niche in people rather than the people in the niche. A little while ago, Facebook rolled out a different kind of Lookalike…
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Facebook’s advertising platform is arguably the most powerful and targeted advertising platform out there. Its vast database of billions of data points on all of us, even those who don’t use Facebook, can be utilised to create extremely targeted ad campaigns. Of course, this has received a fair amount of scrutiny in the media recently…
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A few days ago it was released that Mark Zuckerberg has intentions to merge Facebook Messenger, Instagram Messenger and WhatsApp. The current headlines have led people to believe that Facebook wants to merge all three apps into one monopolising social media app, however, this is not the case. Facebook simply wants to create one standard…
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