Category: Marketing Trends

Data. Marketing. Technology.

Facebook Knows What YOU Want To Buy… Before You Do! Here’s how…

Facebook’s advertising platform is arguably the most powerful and targeted advertising platform out there. Its vast database of billions of data points on all of us, even those who don’t use Facebook, can be utilised to create extremely targeted ad campaigns. Of course, this has received a fair amount of scrutiny in the media recently…
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Facebook Messenger, Instagram, WhatsApp

Why The Facebook, Instagram & WhatsApp Message Merger Is A Good Thing

A few days ago it was released that Mark Zuckerberg has intentions to merge Facebook Messenger, Instagram Messenger and WhatsApp. The current headlines have led people to believe that Facebook wants to merge all three apps into one monopolising social media app, however, this is not the case. Facebook simply wants to create one standard…
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