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Category: Marketing Trends

Dedicated. Data-driven. Digital Marketing.

Facebook is Removing Detailed Targeting

Facebook is removing detailed targeting options on the 17th March! What should you do? Although this mostly affects sensitive audiences which are rarely used anyway, a few large non-sensitive audiences are also being removed. So what can you do to combat this? See the steps below:   Step 1: Switch to a similar audience Facebook…
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Increase Reach with Facebook Ads – Databox Article

Ditly was recently featured in a Databox article for “10 Ways For Increasing Facebook Ad Impressions and Reach“, this is our recommendation… “To increase reach with Facebook ads, create a separate and independent ‘rate-limited reach campaign’. This is where you build a reach campaign, with a small budget and you limit the impressions per person…
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Google Shopping Is Now Free & How To Get Access

Yesterday, Google made an astonishing move by announcing that eCommerce companies will be able to list their products for free on Google Shopping. In a blog post published by Bill Ready, Google’s President of Commerce, he announced that in light of the current global pandemic Google will be “advancing our plans to make it free…
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A Marketers Task List When It’s Not “Business As Usual”

Purpose Of This Post – A Marketers Task List This post suggests a ‘Marketers Task List’ of things you can do to continue marketing your brand at a time when the business is either non-operational or unable to deliver its product or service. This can be used by marketers, business owners or anyone who is…
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8 Ways To Reduce Costs As A Marketer

During these difficult times, it’s become clear that some businesses are thriving (particularly those in the loo roll market) and others are having to temporarily close or reduce operations. Those who are closing or scaling down are rightfully looking at ways to reduce expenses to relieve strain on their almost stagnant cashflow. Well, here’s another…
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How The Coronavirus Has Changed Facebook Ads

Where Are We Now? Of course, you already know. We are tightly in the grasp of a global pandemic which is on an unprecedented scale. It’s real. It’s scary. And it’s having an impact on all of us. I’ve tried to stop looking at the numbers now, but I think it’s fair to say that…
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Facebook Makes CBO Mandatory & It’s A Game Changer

So lets first explain what Campaign Budget Optimisation, CBO for short, actually is but to do so we first need to talk about budget optimisation in general. For those who don’t know, budget optimisation is the practice of moving budget from poor performing ad sets to higher performing ad sets so you are always maximising…
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What Is An Attribution Window – And How You Could Be Missing Out On £1000’s

If you’re selling something online then Facebook’s and Google’s Ad platforms are great tools to generate revenue at scale from targeted, personalised ads. In doing so, each platform tracks online sales with a piece of code which you install on your website. That piece of code can track a user seeing an ad, on Facebook,…
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Black Friday Insights From Last Year… To Help You Win The Game This Year

Everyone by now knows that Black Friday is a crazy day of the year and most of us are familiar with the videos of people pushing each other out of the way just to get a good deal on the latest 4K TV. However, realistically that doesn’t happen any more as over the past few…
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How Facebook Lookalike Audiences Work

Facebook’s advertising platform is arguably the most powerful and targeted advertising platform out there. Its vast database of billions of data points on all of us, even those who don’t use Facebook, can be utilised to create extremely targeted ad campaigns.   Of course, this has received a fair amount of scrutiny in the media…
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