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Category: Marketing Trends

Dedicated. Data-driven. Digital Marketing.

Black Friday Insights From Last Year… To Help You Win The Game This Year

Everyone by now knows that Black Friday is a crazy day of the year and most of us are familiar with the videos of people pushing each other out of the way just to get a good deal on the latest 4K TV. However, realistically that doesn’t happen any more as over the past few…
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How Facebook Lookalike Audiences Work

Facebook’s advertising platform is arguably the most powerful and targeted advertising platform out there. Its vast database of billions of data points on all of us, even those who don’t use Facebook, can be utilised to create extremely targeted ad campaigns.   Of course, this has received a fair amount of scrutiny in the media…
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Facebook Value-Based Lookalike Audience VS Standard Lookalike Audience + How To Create Them | Ditly

Lookalike audiences are one of Facebook’s most powerful audience targeting tools, which go far beyond the simple method of finding a niche audience and targeting it. Lookalike audiences manage to find the niche in people rather than the people in the niche.   A little while ago, Facebook rolled out a different kind of Lookalike…
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Facebook Knows What YOU Want To Buy… Before You Do! Here’s how…

Facebook’s advertising platform is arguably the most powerful and targeted advertising platform out there. Its vast database of billions of data points on all of us, even those who don’t use Facebook, can be utilised to create extremely targeted ad campaigns. Of course, this has received a fair amount of scrutiny in the media recently…
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Facebook Messenger, Instagram, WhatsApp

Why The Facebook, Instagram & WhatsApp Message Merger Is A Good Thing

A few days ago it was released that Mark Zuckerberg has intentions to merge Facebook Messenger, Instagram Messenger and WhatsApp. The current headlines have led people to believe that Facebook wants to merge all three apps into one monopolising social media app, however, this is not the case. Facebook simply wants to create one standard…
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