Category: Marketing Trends

Dedicated. Data-driven. Digital Marketing.

Debunking Common Misconceptions About Digital Marketing

It’s probably safe to say anyone who works in Marketing will have heard at least one of these following misconceptions about digital marketing before, but we’ve broken down exactly why they aren’t true! 1. Digital Marketing is all about posting on social media ❌ While social media is a significant part of digital marketing, it’s…
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Why you’ll never track the effects of your marketing with 100% accuracy…

You’ll never track the effects of your marketing with 100% accuracy ❌ There I said it. Pretty bold for a marketing agency owner to say but it’s true, let me explain… All you can do is calculate the best guess from the tools that you have at your disposal. Whether that be platform metrics +…
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Email URL UTM Templates For GA4 Compatibility

With the introduction of GA4, we’ve been cleaning up our UTM tracking tags and creating set templates for all channels, see our blog post about Paid Social UTM Templates. This time we’re looking at email, which is a little simpler and less impacted by the uneditable channel groupings issue in GA4, but still we want…
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Why MailerLite Is The Best Email Platform To Use With WordPress

MailerLite is an email marketing platform that is popular among WordPress users due to its ease of use, affordable pricing, and integrations with other tools. Here are a few more reasons why MailerLite may be considered the best email platform to use with WordPress: Integration with WordPress: MailerLite offers a WordPress plugin that makes it…
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Paid Social URL UTM Templates For GA4 Compatibility

Using UTM parameters on your landing page URLs across your social ads is critical if you want to compare the performance of your campaigns in other platforms such as GA4, TripleWhale and CRM systems. However, there is some confusion when it comes to using UTMs as GA4 groups traffic by channels and knowing which UTM…
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Key Benefits Of MailerLite For Your Marketing Needs

If you’re looking for an email marketing platform that is easy to use, affordable, and packed with advanced features, MailerLite is definitely worth considering. Here are some of the key benefits of using MailerLite for your email marketing needs: Ease of use: MailerLite has a user-friendly interface that makes it easy for anyone to create…
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Why Transpond Is The Best Email Marketing Tool

Transpond is a powerful email marketing tool that is specifically designed to work seamlessly with the popular customer relationship management (CRM) platform Pipedrive. In this blog post, we will discuss why Transpond is the best email marketing tool to use with Pipedrive and highlight some of its key features and benefits in more detail. One…
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How To Stop Gen Z From Making You Feel Old…

If you’re a marketer and Gen Z are starting to make you feel old 👴 then there’s a solution! (No sorry, it’s not going to knock 10 years off your age) 😬 If you feel that you’re becoming out of touch with the likes of Snapchat filters, TikTok trends or what the latest Crocs fashion…
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Google To Phase Out Expanded Text Ads

Expanded text ads will no longer be available for Google search ads from the 30th June. What does this mean and what do you need to do? Google is phasing out Expanded text ads to force advertisers to transition to Responsive text ads. Responsive text ads are ads with multiple headline and description combinations which…
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Facebook Ads Expensive? Try TikTok Ads…

Facebook ads getting expensive? Have you tried TikTok ads! With 9 million monthly active UK users TikTok has a HUGE, highly engaged audience that you need to be taking advantage of! The best bit… TikTok’s CPMs (Cost per 1,000 impressions) are up to 77% lower than Facebook’s from our tests. Meaning, you can reach more…
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