Category: Data Trends

Dedicated. Data-driven. Digital Marketing.

Why you’ll never track the effects of your marketing with 100% accuracy…

You’ll never track the effects of your marketing with 100% accuracy ❌ There I said it. Pretty bold for a marketing agency owner to say but it’s true, let me explain… All you can do is calculate the best guess from the tools that you have at your disposal. Whether that be platform metrics +…
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Email URL UTM Templates For GA4 Compatibility

With the introduction of GA4, we’ve been cleaning up our UTM tracking tags and creating set templates for all channels, see our blog post about Paid Social UTM Templates. This time we’re looking at email, which is a little simpler and less impacted by the uneditable channel groupings issue in GA4, but still we want…
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How Triple Whale Can Fill Your Facebook Data Gap Caused By iOS14

Are you having difficulty tracking data in your Facebook ads since the release of iOS14? You’re not alone. The release of iOS14 has brought significant changes to how data is tracked and shared on the platform, and many businesses are struggling to adapt. One solution is to use a platform like Triple Wale. Triple Wale…
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Paid Social URL UTM Templates For GA4 Compatibility

Using UTM parameters on your landing page URLs across your social ads is critical if you want to compare the performance of your campaigns in other platforms such as GA4, TripleWhale and CRM systems. However, there is some confusion when it comes to using UTMs as GA4 groups traffic by channels and knowing which UTM…
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Why Data Studio Is The Best Free Data Visualisation Software That You Have To Use

Google Data Studio is a free data visualisation tool that allows users to create interactive dashboards and reports from a variety of data sources. Here are a few reasons why Data Studio may be considered the best free data dashboard solution available: Wide range of data sources: Data Studio allows users to connect to a…
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Unpopular Opinion… GA4 Isn’t That Bad! 😬

I get it though. Moving away from Universal Analytics to GA4 is like saying bye to an old friend for the very last time. 😢 But it has to be done! We’ve just successfully finished migrating all clients to GA4 since GUA will be sunset by Google in July 2023 giving our clients 12 months…
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Listen To Your Own Data…Not The Government’s “Advice”.

Last month I FINALLY convinced a client to increase their spend on Facebook ads… 💷 Yep, that’s right, INCREASE spend, despite the Government’s “advice” to reduce spending on advertising! Thing is, I’ve been asking for months, since we are consistently performing at around 86% OVER the target ROAS rate! However, the client was hampered by…
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What Is An Attribution Window – And How You Could Be Missing Out On £1000’s

If you’re selling something online then Facebook’s and Google’s Ad platforms are great tools to generate revenue at scale from targeted, personalised ads. In doing so, each platform tracks online sales with a piece of code which you install on your website. That piece of code can track a user seeing an ad, on Facebook,…
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