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Dedicated. Data-driven. Digital Marketing.

How To Easily Create Custom Reports In GA4

Most people find GA4 more difficult to use than Universal Analytics, especially when trying to drill down into the data for more specific metrics. Well, with a bit of knowledge on how to make simple custom reports, you can quickly turn GA4 into the perfect reporting tool for you. Since there is an unlimited number…
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At Ditly we’re masters of fixing stuff!

Here’s just a few things that we’ve completed over the last 30 days: ✅ Fixed a Meta Pixel tracking issue which another agency couldn’t. ✅ Built custom GA4 reports in Looker studio so clients can see data that they had in UA. ✅ Created custom GA4 events in GTM so a client can track content…
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Debunking Common Misconceptions About Digital Marketing

It’s probably safe to say anyone who works in Marketing will have heard at least one of these following misconceptions about digital marketing before, but we’ve broken down exactly why they aren’t true! 1. Digital Marketing is all about posting on social media ❌ While social media is a significant part of digital marketing, it’s…
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Using ChatGPT-4 To Create A GA4 UTM Builder

GPT-4, or Generative Pre-trained Transformer 4, is an advanced artificial intelligence language model developed by OpenAI. As the successor to GPT-3, GPT-4 builds upon its predecessor’s capabilities by leveraging an even larger dataset and more powerful neural network architecture. This enables GPT-4 to generate highly coherent and contextually relevant text, engage in natural language processing…
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5 Tips To Create Engaging Content For TikTok Ads

TikTok is a popular social media platform known for its short-form, viral videos. As a result, it’s important to consider the type of content that will be most effective for TikTok ads. Here are a few key points to consider when creating content for TikTok ads: Keep it short and sweet: TikTok is all about…
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Why you’ll never track the effects of your marketing with 100% accuracy…

You’ll never track the effects of your marketing with 100% accuracy ❌ There I said it. Pretty bold for a marketing agency owner to say but it’s true, let me explain… All you can do is calculate the best guess from the tools that you have at your disposal. Whether that be platform metrics +…
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How To Come To Terms With AI…

AI is certainly coming for our jobs… but there’s no need to fear it. The next 50 years will be the AI revolution. Similar to the industrial revolution (1780), the technical revolution (1870) and the scientific-technical revolution (1940), the AI revolution will make aspects of our jobs redundant and some jobs completely redundant. For all…
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Email URL UTM Templates For GA4 Compatibility

With the introduction of GA4, we’ve been cleaning up our UTM tracking tags and creating set templates for all channels, see our blog post about Paid Social UTM Templates. This time we’re looking at email, which is a little simpler and less impacted by the uneditable channel groupings issue in GA4, but still we want…
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Why MailerLite Is The Best Email Platform To Use With WordPress

MailerLite is an email marketing platform that is popular among WordPress users due to its ease of use, affordable pricing, and integrations with other tools. Here are a few more reasons why MailerLite may be considered the best email platform to use with WordPress: Integration with WordPress: MailerLite offers a WordPress plugin that makes it…
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How Triple Whale Can Fill Your Facebook Data Gap Caused By iOS14

Are you having difficulty tracking data in your Facebook ads since the release of iOS14? You’re not alone. The release of iOS14 has brought significant changes to how data is tracked and shared on the platform, and many businesses are struggling to adapt. One solution is to use a platform like Triple Wale. Triple Wale…
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