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Dedicated. Data-driven. Digital Marketing.

Why You Shouldn’t Depend On Just Facebook Advertising.

Facebook ads are great… but there’s one major problem with them! It’s Facebook! Due to its size, Facebook/Instagram (Meta) is the first target for inappropriate content publishing, scammers and privacy violators (Cough… Cambridge Analytica 😬). Because of this, Meta has some of the strictest and most powerful online censorship algorithms; and rightfully so! ✅ But…
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Listen To Your Own Data…Not The Government’s “Advice”.

Last month I FINALLY convinced a client to increase their spend on Facebook ads… 💷 Yep, that’s right, INCREASE spend, despite the Government’s “advice” to reduce spending on advertising! Thing is, I’ve been asking for months, since we are consistently performing at around 86% OVER the target ROAS rate! However, the client was hampered by…
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Google To Phase Out Expanded Text Ads

Expanded text ads will no longer be available for Google search ads from the 30th June. What does this mean and what do you need to do? Google is phasing out Expanded text ads to force advertisers to transition to Responsive text ads. Responsive text ads are ads with multiple headline and description combinations which…
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Facebook Ads Expensive? Try TikTok Ads…

Facebook ads getting expensive? Have you tried TikTok ads! With 9 million monthly active UK users TikTok has a HUGE, highly engaged audience that you need to be taking advantage of! The best bit… TikTok’s CPMs (Cost per 1,000 impressions) are up to 77% lower than Facebook’s from our tests. Meaning, you can reach more…
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2022… A Difficult Year For Ecom Marketers

2022 is going to be a difficult year. Raising energy/fuel prices, inflation and interest rates are going to squeeze the disposable income of many. This is likely going to have a knock on effect to all businesses. It’s best to realise this, prepare and not panic (I know… easier said than done!). Advertising your product/services…
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Facebook is Removing Detailed Targeting

Facebook is removing detailed targeting options on the 17th March! What should you do? Although this mostly affects sensitive audiences which are rarely used anyway, a few large non-sensitive audiences are also being removed. So what can you do to combat this? See the steps below:   Step 1: Switch to a similar audience Facebook…
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Royal Mail Post Box: UK Mainland Postcodes For Woocommerce Shipping Rates

UK Mainland Postcodes For Woocommerce or Shopify Shipping Rates

Ecommerce shipping can be a nightmare! Different areas have different costs; the highlands cost more than the mainland, anything on an island is really expensive and then there’s Northern Ireland to account for too. Usually, the way to set these varying costs in eCommerce platforms like Woocommerce, Shopify, Magento or BigCommerce is by splitting shipping…
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Increase Reach with Facebook Ads – Databox Article

Ditly was recently featured in a Databox article for “10 Ways For Increasing Facebook Ad Impressions and Reach“, this is our recommendation… “To increase reach with Facebook ads, create a separate and independent ‘rate-limited reach campaign’. This is where you build a reach campaign, with a small budget and you limit the impressions per person…
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Force All External Links On Shopify To Open A New Tab

The Problem With External Links On Shopify I manage and build a fair number of Shopify sites, and recently I was stumped by a client request which seemed so simple. They wanted all external URL links on their Shopify site to open up a new tab/window so the session remained open on the user’s device.…
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Add Google Tag Manager To Shopify Without Editing The Theme

If you need to add Google Tag Manager (GTM) to Shopify but are unsure about editing the theme, or maybe you don’t have the permissions, then there is another way. Just go to your Shopify store > Online Store > Preferences > Scroll down to the “Google Analytics” Section > Paste the code below into…
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