Lookalike audiences are one of Facebook’s most powerful audience targeting tools, which go far beyond the simple method of finding a niche audience and targeting it. Lookalike audiences manage to find the niche in people rather than the people in the niche. A little while ago, Facebook rolled out a different kind of Lookalike…
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If you’re selling something online then Facebook’s and Google’s Ad platforms are great tools to generate revenue at scale from targeted, personalised ads. In doing so, each platform tracks online sales with a piece of code which you install on your website. That piece of code can track a user seeing an ad, on…
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Facebook’s advertising platform is arguably the most powerful and targeted advertising platform out there. Its vast database of billions of data points on all of us, even those who don’t use Facebook, can be utilised to create extremely targeted ad campaigns. Of course, this has received a fair amount of scrutiny in the media recently…
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So this is an honest business review of the VANKYO MatrixPad Z4, which is currently one of the cheapest 10-inch tablets on Amazon in the UK. It comes in a fairly well-presented box and packaging. Straight out of the box you have the tablet, of course, then underneath you have a support card, quick set…
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6 years ago I said that in around 5 years laptops and desktop computers will be a niche market due to smartphones advancing in capability at a phenomenal rate. I said that we will get to a point where we will just purchase a phone, dock it to a screen and keyboard and that will…
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Google Calendar currently appears to be down, serving a ‘500. That’s an error’ or ‘Error 404’ pages to users. It appears the issue is widespread with the UK, US, Europe, Asia confirmed affected. This is likely to be a global issue. There appears to be no comment from Google yet and no update on their…
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Put simply. Our demands are too high. From working with businesses across a wide range of sectors over the years I’ve seen consumer demands and expectations soar to extreme levels. We expect professional services to be complete in days, deliveries in hours, email responses in minutes and live chat messages in seconds. But can we…
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As of 22:57 BST Google’s Cloud Compute service has been having issues for over 2 hours 30 minutes. This is a significant outage since large online services such as Snapchat, Uber, Vimeo, Shopify, Google Drive, Gmail, Discord and CrunchyRoll operate on Google’s Cloud Compute services rather than their own. So forth, these companies and their…
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A few days ago it was released that Mark Zuckerberg has intentions to merge Facebook Messenger, Instagram Messenger and WhatsApp. The current headlines have led people to believe that Facebook wants to merge all three apps into one monopolising social media app, however, this is not the case. Facebook simply wants to create one standard…
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Global Impact Of E-Commerce On Society Introduction We used to live in a world where consumers went to the high street in order to gather all of their shopping needs, from food to clothes, to electrical, to hardware and everything in between, but over the past ten years all that has changed due to the…
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