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GA4 Paid Social UTM Calculator

We used Chat GPT4 to make an online and interactive UTM builder for Paid Social which you can read all about here. Feel free to bookmakr this and use it to add manual UTM strings to any URL. Top tip: keeping naming conventions short and simple is best as some UTM tracking platforms can’t handle…
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Bulk Reformat UK and US Phone Numbers With 44 & 001 International Dialling Codes

SMS Marketer? Here’s a freebie for you! 🎉 Wrongly formatted phone numbers entered by customers or team members can cause all sorts of issues when trying to process them in CRM and SMS marketing platforms. The most common issues I see are: International dialling code not included, such as 44 for the UK or 001…
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What’s going on with Data Consent in the EEA?

Today is deadline day for Ad Personalised Data Consent in the EEA 😲 What does that even mean? 🤯 In short, from today Google will only accept certain tracking data 🔎 into it’s platforms such as GA4 and Google Ads within the EEA when the matching consent is both granted AND passed to Google. Tracking…
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What even is DKIM, SPF and DMARC?

Missed the boat on adding DKIM & SPF to your email domain and now seeing your marketing emails are getting rejected or their effectiveness has dropped? You now have to set authentication records on your email domain to get your marketing emails delivered into Gmail/Yahoo inboxes and it’s likely other providers will follow soon. But…
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Why Retargeting isn’t dead…

Retargeting Isn’t Dead! Despite what you may be hearing about third-party cookies being dropped by Chrome this year, retargeting is long from dead. Here’s why… You can still retarget GA4 audiences in Google ads since GA4 is first-party data, so make sure you have your audiences built and shared with Google Ads You can still…
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What do we do about third-party cookies?

2024 is the year to sort your tracking out! Since Chrome is killing third-party cookies by Q3 2024; just in time for peak season, cheers Google! So what do we do about it?! Meta Ads For Meta ads, you need to ensure you’re using CAPI or Conversion API either via a direct integration or by…
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What are touchpoints and why are they important for your business?

What are touchpoints? Touchpoints are essentially any point of contact between you as a business and your customers or potential customers! Your touchpoints are your opportunities to communicate with your customers and can include your website, your socials, customer service and even in-person points of contact such as shows or events. Your customers will likely…
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How To Connect Search Console to GA4

Did you know that you can get your Google Search Console metrics directly in GA4; in particular your organic search terms?! It only takes two minutes by following these steps… Open GA4 and click the “Admin” settings cog at the bottom left, scroll down through the property settings to the very bottom and click “Search…
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How To Exclude Brand From Google PMAX Campaigns

Google’s Performance Max Campaigns have a tendency to cannibalise both organic and paid brand search terms. This can cause you to lose control of costs and even unnecessarily overpay when your brand appears organically. Google has recognised that advertisers weren’t too happy about this so have now enabled a way for us to exclude our…
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How To Edit Default Channel Groupings In GA4

We previously reported that you couldn’t edit the default channel groupings in GA4. So if you have custom source names from UTMs, such as “Meta”, this would be grouped as “Unassigned” rather than “Paid Social”. Well, now you can change that. Kind of. Whilst it’s still impossible to edit the default channel groupings in GA4…
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