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Dedicated. Data-driven. Digital Marketing.

6 Virtual Team Building Ideas For Remote Teams

As we at Ditly all work remotely from home, we introduced ‘Fun Friday’ to our Friday morning calls and since then we have taken it in turns planning different team-building activities. Here are a few of our favourites so far…! 1. MBTI Personality Quiz πŸ€·πŸΌβ€β™‚οΈ The MBTI quiz reveals which, out of 16, personality type…
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7 More Gen Z Slang Terms For Marketers

Since writing the last β€˜Gen Z language For Marketers’ post, I’ve thought of quite a few more slang terms that I think could be a bit confusing. So with that being said, here are 7 more Gen Z slang phrases that every marketer should know! 1. Fighting For My/ Your Life βš”οΈ This phrase basically…
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Gen Z Language For Marketers

Understanding Gen Z slang can be a bit of a minefield, especially if you aren’t a part of this generation. Born in 2002, I am an official member of Generation Z, and even I sometimes find myself having to hop on to Urban Dictionary or TikTok to find out exactly what a new word or…
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Meta’s Festive Season Guide Has Landed!

πŸŽπŸŽ„ In this years edition, Meta describes the four festive phases (try saying that fast) and how to optimise your ad spend across them for maximum results! πŸ“ˆ Considering this year may just be one of the strangest Q4s we’ve seen with disturbingly high energy prices and inflation set to raise even further, this festive…
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How to offer VALUE during the cost of living crisis WITHOUT lowering your prices…

πŸ‘› Wallets are being squeezed by inflation, rising energy prices and interest rates. Naturally, we consumers hold back on spending, tighten our belts and seek value in everything! All this equals a tough trading time for most businesses. ❌ As a business, the first thought is often to lower prices. However this can have a…
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It’s Official, Google’s Performance Max Campaigns Cannibalise Organic Brand

By up to 40% based on our tests!!! πŸ‘€ PMax is wasting budget, AND claiming conversions for traffic which already had high intent to land on site and convert. ❌ So how do you stop this? You’ve got 3 options! βœ… 1⃣ Request negatives via Google support πŸ§‘β€πŸ’» There’s no option to add negative keywords…
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How To Stop Gen Z From Making You Feel Old…

If you’re a marketer and Gen Z are starting to make you feel old πŸ‘΄ then there’s a solution! (No sorry, it’s not going to knock 10 years off your age) 😬 If you feel that you’re becoming out of touch with the likes of Snapchat filters, TikTok trends or what the latest Crocs fashion…
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Unpopular Opinion… GA4 Isn’t That Bad! 😬

I get it though. Moving away from Universal Analytics to GA4 is like saying bye to an old friend for the very last time. 😒 But it has to be done! We’ve just successfully finished migrating all clients to GA4 since GUA will be sunset by Google in July 2023 giving our clients 12 months…
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Why You Shouldn’t Depend On Just Facebook Advertising.

Facebook ads are great… but there’s one major problem with them! It’s Facebook! Due to its size, Facebook/Instagram (Meta) is the first target for inappropriate content publishing, scammers and privacy violators (Cough… Cambridge Analytica 😬). Because of this, Meta has some of the strictest and most powerful online censorship algorithms; and rightfully so! βœ… But…
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Listen To Your Own Data…Not The Government’s “Advice”.

Last month I FINALLY convinced a client to increase their spend on Facebook ads… πŸ’· Yep, that’s right, INCREASE spend, despite the Government’s “advice” to reduce spending on advertising! Thing is, I’ve been asking for months, since we are consistently performing at around 86% OVER the target ROAS rate! However, the client was hampered by…
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