Dedicated. Data-driven. Digital Marketing.
Did you know that you can get your Google Search Console metrics directly in GA4; in particular your organic search terms?! It only takes two minutes by following these steps… Open GA4 and click the “Admin” settings cog at the bottom left, scroll down through the property settings to the very bottom and click “Search…
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Google’s Performance Max Campaigns have a tendency to cannibalise both organic and paid brand search terms. This can cause you to lose control of costs and even unnecessarily overpay when your brand appears organically. Google has recognised that advertisers weren’t too happy about this so have now enabled a way for us to exclude our…
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We previously reported that you couldn’t edit the default channel groupings in GA4. So if you have custom source names from UTMs, such as “Meta”, this would be grouped as “Unassigned” rather than “Paid Social”. Well, now you can change that. Kind of. Whilst it’s still impossible to edit the default channel groupings in GA4…
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Most people find GA4 more difficult to use than Universal Analytics, especially when trying to drill down into the data for more specific metrics. Well, with a bit of knowledge on how to make simple custom reports, you can quickly turn GA4 into the perfect reporting tool for you. Since there is an unlimited number…
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Here’s just a few things that we’ve completed over the last 30 days: ✅ Fixed a Meta Pixel tracking issue which another agency couldn’t. ✅ Built custom GA4 reports in Looker studio so clients can see data that they had in UA. ✅ Created custom GA4 events in GTM so a client can track content…
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It’s probably safe to say anyone who works in Marketing will have heard at least one of these following misconceptions about digital marketing before, but we’ve broken down exactly why they aren’t true! 1. Digital Marketing is all about posting on social media ❌ While social media is a significant part of digital marketing, it’s…
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GPT-4, or Generative Pre-trained Transformer 4, is an advanced artificial intelligence language model developed by OpenAI. As the successor to GPT-3, GPT-4 builds upon its predecessor’s capabilities by leveraging an even larger dataset and more powerful neural network architecture. This enables GPT-4 to generate highly coherent and contextually relevant text, engage in natural language processing…
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TikTok is a popular social media platform known for its short-form, viral videos. As a result, it’s important to consider the type of content that will be most effective for TikTok ads. Here are a few key points to consider when creating content for TikTok ads: Keep it short and sweet: TikTok is all about…
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You’ll never track the effects of your marketing with 100% accuracy ❌ There I said it. Pretty bold for a marketing agency owner to say but it’s true, let me explain… All you can do is calculate the best guess from the tools that you have at your disposal. Whether that be platform metrics +…
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AI is certainly coming for our jobs… but there’s no need to fear it. The next 50 years will be the AI revolution. Similar to the industrial revolution (1780), the technical revolution (1870) and the scientific-technical revolution (1940), the AI revolution will make aspects of our jobs redundant and some jobs completely redundant. For all…
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