What’s going on with Data Consent in the EEA?

Today is deadline day for Ad Personalised Data Consent in the EEA 😲 What does that even mean? 🤯 In short, from today Google will only accept certain tracking data 🔎 into it’s platforms such as GA4 and Google Ads within the EEA when the matching consent is both granted AND passed to Google. Tracking…
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