Month: February 2024

Dedicated. Data-driven. Digital Marketing.

What even is DKIM, SPF and DMARC?

Missed the boat on adding DKIM & SPF to your email domain and now seeing your marketing emails are getting rejected or their effectiveness has dropped? You now have to set authentication records on your email domain to get your marketing emails delivered into Gmail/Yahoo inboxes and it’s likely other providers will follow soon. But…
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Why Retargeting isn’t dead…

Retargeting Isn’t Dead! Despite what you may be hearing about third-party cookies being dropped by Chrome this year, retargeting is long from dead. Here’s why… You can still retarget GA4 audiences in Google ads since GA4 is first-party data, so make sure you have your audiences built and shared with Google Ads You can still…
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What do we do about third-party cookies?

2024 is the year to sort your tracking out! Since Chrome is killing third-party cookies by Q3 2024; just in time for peak season, cheers Google! So what do we do about it?! Meta Ads For Meta ads, you need to ensure you’re using CAPI or Conversion API either via a direct integration or by…
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