Month: February 2023

Dedicated. Data-driven. Digital Marketing.

Paid Social URL UTM Templates For GA4 Compatibility

Using UTM parameters on your landing page URLs across your social ads is critical if you want to compare the performance of your campaigns in other platforms such as GA4, TripleWhale and CRM systems. However, there is some confusion when it comes to using UTMs as GA4 groups traffic by channels and knowing which UTM…
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Why Google Workspace Is Superior to Microsoft Office 365

Google’s G Suite and Microsoft Office 365 are both popular productivity suites that offer a range of tools for businesses and individuals. While both suites have their own strengths, there are several reasons why G Suite may be considered superior to Office 365 for some users. Collaboration: One of the key strengths of G Suite…
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Why You Should Track Post Impression Conversions In Your KPIs

Post-impression tracking is a method of measuring the effectiveness of digital advertising campaigns. It involves tracking the actions that users take after being exposed to an ad, even if they don’t click on the ad. This can be especially important for businesses that are looking to measure the full impact of their advertising efforts and…
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Why Pipedrive Is The Best Customer Relationship Management Platform

Pipedrive is a customer relationship management (CRM) platform that helps businesses manage and track their sales, deals, and customer interactions. It is designed to be a simple and intuitive tool that can be used by small businesses and large enterprises alike. In this blog post, we will discuss why Pipedrive is the best CRM for…
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Why Snapchat Ads Should Be Part Of Your Marketing Strategy

Are you considering adding Snapchat to your marketing mix but not sure if it’s worth the investment? Here are a few reasons why Snapchat ads may be a valuable addition to your marketing strategy:  1. Snapchat has a large, engaged user base: As of 2021, Snapchat had over 280 million daily active users, with a…
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