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Month: August 2022

Dedicated. Data-driven. Digital Marketing.

Meta’s Festive Season Guide Has Landed!

🎁🎄 In this years edition, Meta describes the four festive phases (try saying that fast) and how to optimise your ad spend across them for maximum results! 📈 Considering this year may just be one of the strangest Q4s we’ve seen with disturbingly high energy prices and inflation set to raise even further, this festive…
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How to offer VALUE during the cost of living crisis WITHOUT lowering your prices…

👛 Wallets are being squeezed by inflation, rising energy prices and interest rates. Naturally, we consumers hold back on spending, tighten our belts and seek value in everything! All this equals a tough trading time for most businesses. ❌ As a business, the first thought is often to lower prices. However this can have a…
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It’s Official, Google’s Performance Max Campaigns Cannibalise Organic Brand

By up to 40% based on our tests!!! 👀 PMax is wasting budget, AND claiming conversions for traffic which already had high intent to land on site and convert. ❌ So how do you stop this? You’ve got 3 options! ✅ 1⃣ Request negatives via Google support 🧑‍💻 There’s no option to add negative keywords…
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How To Stop Gen Z From Making You Feel Old…

If you’re a marketer and Gen Z are starting to make you feel old 👴 then there’s a solution! (No sorry, it’s not going to knock 10 years off your age) 😬 If you feel that you’re becoming out of touch with the likes of Snapchat filters, TikTok trends or what the latest Crocs fashion…
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Unpopular Opinion… GA4 Isn’t That Bad! 😬

I get it though. Moving away from Universal Analytics to GA4 is like saying bye to an old friend for the very last time. 😢 But it has to be done! We’ve just successfully finished migrating all clients to GA4 since GUA will be sunset by Google in July 2023 giving our clients 12 months…
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